Bifasor entrusted to contribute to unlocking Mali's economic potential, by Mali's Agency for the Promotion of Investments

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Bifasor, the collaborative networking platform for transport and logistics professionals in Africa, is among 35 African projects selected by API (Agency for the Promotion of Investments in Mali) to form a partnership aimed at furthering Mali’s economic development. The startup was chosen on the basis of Bifasor’s potential to contribute to Mali’s development through the improvement of its logistics performance, which is a major asset for growth and competitiveness.

API, otherwise known as the Agency for the Promotion of Investments in Mali (Agence pour la Promotion des Investissements au Mali in French), aims to facilitate national and international investment projects that will accelerate Mali’s economic emergence and development. In furtherance of this goal API organized its first “Invest in Mali Forum,” which was held on December 7-8 in Bamako. The forum provided an opportunity for foreign investors to discover and access the concrete opportunities that Mali offers them. During the forum, API showcased its work with start-ups, including Bifasor.

API has chosen to partner with start-up Bifasor on the basis of Bifasor’s potential to contribute to Mali’s development through the improvement of its logistics performance, which is a major asset for growth and competitiveness. This partnership supports Bifasor in its use of the Malian logistics sector as a test ground to pilot its activities. To recall, Bifasor aims to optimize the efficiency of supply chains and help logistics service providers conduct their business in a continuous, competitive and profitable way by integrating them into a modern, technology-based network. The Bifasor platform offers a solution that increases and improves the relationships and collaboration between logistics players, remedying the fragmentation of the logistics chain that affects the performance of the continent’s international and domestic trade.

Mali’s business opportunities are primed to develop alongside an improved logistics landscape. Surrounded by Mauritania, Senegal, Guinea, Côte d’Ivoire, Burkina Faso, Niger and Algeria, Mali represents to Bifasor an opportune area in which to pilot activities. Located at the center of a large regional market, Mali’s businesses and entrepreneurs use the ports of San Pedro and Abidjan (Côte d’Ivoire), Lomé (Togo), Dakar (Senegal) and Algiers (Algeria) for their export and import operations. Additionally, West Africa has been characterized by steady growth in its trade volume - notably through the strengthening of links between Morocco and Europe - making Mali an essential logistics hub through which to transit goods. Mali is thus a fertile terrain for Bifasor, which can, in turn, help to foster Mali’s integration into global value chains.